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User Sense
Online card sorting tool

Discover how users organize your content through card sorting

Determine how end users would classify the information using open, closed and hybrid card sorting. This way you don't have to rely on assumptions or gut feelings.

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Open, closed or hybrid card sorts

Suitable for exploratory, validation or optimization focussed studies.

Unmoderated or moderated

Choose to conduct unmoderated or moderated card sorting studies.

From data to insights in no-time

Avail of our advanced analysis module for card sorting to distill key insights in no-time.

Online card sorting

The process

Recruiting testers

Invite your own testers

Card sorting analysis

Unmoderated or moderated card sorts

Choose to run moderated or unmoderated card sorts through the platform. You can also choose to combine both unmoderated and moderated card sorts. 

Open, closed and hybrid card sorts for maximum insight

Give testers maximum freedom with open card sorting and let them create and name their own categories. Working with fixed categories? Then choose closed or hybrid card sorts.

No extensions or plugins means hassle-free research

We do not use any extensions or plug-ins, which means testers can easily participate. Testers can participate via their browser or by using the User Sense app. 

1 - Create a test and select a recruitment method

Create a test via the dashboard. Indicate how many sessions you want to do, set the session length and decide whether you invite your own testers or recruit testers via our panel.

2 - Conduct sessions via our platform

Conduct sessions through the platform. Choose to have testers participate without recordings or choose sessions with recordings to obtain additional qualitative feedback.

3 - Analyse the card sorting results or export the results

Using the card sorting analysis module, you quickly go from raw data to concrete insights to improve the user experience. You can also choose to export test metrics or responses to questionnaires.

Tester recruitment across Europe

We can help you to recruit testers across Europe. Our strongest markets are the Netherlands, Belgium, France, Germany and the UK. However, we also facilitate the recruitment of testers in other European markets. 


Reminders, instructions and local support means hassle-free recruitment

With the use of auto-reminders, instructions and localized support we reduce friction in the recruitment process. We take care off the operational part, so that you can focus on the research. 

We heavily invest in tester quality

The quality of any study is dependent on the quality of the testers. We get this. This is why we have implemented various quality control mechanisms and a detailed quality assurance policy.

Make use of a private pool

By creating a private pool you make sure that the testers you invite will not be invited for any other projects via our platform. Invite or delete testers at any point in time and maintain full control over customer data. 

Invite your own testers to participate with two clicks

You can easily invite customers to participate in the test. Simply enter their e-mail address and name in order to send out the invite and instructions. Avoid no-shows by working with auto-reminders. 

Make use of our instructions and support

To avoid any confusion, we have detailed and localized instructions available that can be sent over to your testers. 

Discover patterns with the dendrogram and similarity matrix

Instant insight into the most important lessons from the card sort using the dendrogram and the similarity matrix. These automatically generated graphics save you time in the process. 

Go in depth with advanced analysis methods

Want go gain in-depth insights? Then easily view the statistics of each card, category or tester. You can also use more advanced charts such as Participant Centric Analysis (PCA) and Popular Placement Matrix (PPM).

Standardization and auto-grouping

Running open or hybrid card sorts? Then you can use the dashboard to group and name categories yourself. Categories with the same name are automatically grouped for you, after which the graphs will be updated.


Learn more about conducting card sorting

Eager to learn more about card sorting and its different variants? Our researchers wrote an article explaining everything you need to know. 

Go to article

Frequently asked questions

Below you find the answers to the most frequently asked questions. Is your question not listed below? Then contact us directly

Yes. We adhere to all privacy regulations in Europe, which means we store data in Europe. For specific questions with regards to GDPR, please do not hesitate to contact us

We have implemented a wide range of quality control measures to guarantee tester quality. We manually check all unmoderated sessions. For moderated sessions or interviews, customers can reach out to us within 24 hours to flag any issues. 

We use a wide range of channels - ranging from offline advertising to online campaigns - to make sure that we build up a tester database that is representative of the population. In addition to this, we have translated and localized tester sign up processes so that all testers can sign up in their local language. 

Yes, we have multiple bulk packages available in which a discount is included. 

We operate in all European countries. We have the strongest presence in the Netherlands, Belgium, Germany, France and Spain. However, our platform can be used in any country. We can facilitate recruitment and research services across Europe. 

Yes, we can take care of tester incentives. In addition to providing advice on the incentive itself, we can process tester payments within two business days after completion of the session. 

Yes, you can invite self-recruited testers for interviews or user tests via our platform.

Yes, we welcome all Europe-based agencies. In addition to an agency account, agencies can also avail of our Agency Network. Please book a demo with us for more information. 

Knowledge base

Sharing our knowledge and expertise is at the very core of what we do.